H&M x Elie Saab Release Date: Everything We Know

The H&M Elie Saab release date is today, Thursday 22 October 2026, in selected H&M stores worldwide and online. Official prices on hm.com run from €29.99 to €399. It is also the first time Elie Saab designs for men. So, here are the prices, the key pieces and how I would shop it in Madrid.

Updated on 22 October 2026 with the official prices from hm.com.

When is the H&M Elie Saab release date?

The H&M Elie Saab release date is Thursday 22 October 2026. The collection goes on sale in a selection of H&M stores around the world and in the H&M online store. It belongs to the autumn/winter 2026 season.

First, the date comes from the launch announcement reported by FashionUnited on 3 September 2026. Since then, H&M has published the pieces and prices on its Spanish website.

I checked hm.com/es on 22 October at 15:13 (Madrid time): the collection is already on sale online. Specifically, the sequin bandeau dress (€249) shows sizes 32 to 52 as available, with only a few left in 50 and 52. However, H&M still has not published the launch time or the list of stores, and that dress page reads «not available in stores». So, if you are in Madrid, check the website first and do not assume your nearest H&M will stock it. In short, the H&M Elie Saab release date is today, and the prices are official.

How much does H&M x Elie Saab cost?

Official prices on hm.com/es go from €29.99 for a rose cord choker to €399 for the most expensive pieces, such as an embellished bandeau dress and a leather jacket. The sequin and chiffon evening dresses cost between €249 and €399.

I first read the prices on hm.com/es on 19 October, when every piece was still marked «coming soon», and checked them again on launch day. Here are the main ones:

My advice has not changed. First, set your budget before you open the website. Designer collaborations sell fast, so a clear limit stops panic buying. I explain the same method in my Black Friday clothes shopping guide.

What is in the H&M x Elie Saab collection?

The collection mixes heavily embellished dresses, shiny finishes and tailoring. It also uses two Elie Saab signatures: lace and gradient sequins. It covers womenswear, menswear, accessories and shoes, with 50 pieces on the Spanish website.

• Evening dresses. For example, the sequin bandeau fades from gold to black, the house’s degradé technique.
• Tailoring. A wool blazer with a cape detail (€249) and a sequin blazer (€299).
• Lace. Lace gloves, lace-trimmed blouses and a wool cardigan with lace inserts.
• Monograms. Signature monograms, according to Arab News.

Moreover, Ann-Sofie Johansson, H&M’s creative advisor, described it as magical, ornate and very glamorous. In other words, this is red-carpet fashion at high-street scale. If you liked the shine on the Milan runways, see my Milan Fashion Week spring 2027 recap.

Is there menswear in H&M x Elie Saab?

Yes. It is the first time Elie Saab designs for men. In fact, until now the house had focused entirely on womenswear, says FashionUnited, which calls the move unprecedented.

The Spanish website now lists pieces with a clear menswear feel. For example, there is a silk jacquard tie (€39.99), a cufflink and pin set (€39.99) and a cotton tuxedo shirt (€89.99). There are also silk-blend jacquard pyjamas, sold as a shirt and trousers at €129 each. So the couture house is testing menswear through classic evening details.

Elie Saab release date: how to buy it in Madrid

On the Elie Saab release date, go online first: log in to your H&M account, save your sizes and have your budget ready. Stores are only «a selection», and H&M has not named the Madrid ones.

1. Log in before the drop. Otherwise, a login on launch morning wastes minutes.
2. Know your sizes. For instance, the sequin bandeau goes from size 32 to 52 on hm.com/es.
3. Go online first. Online is confirmed; Madrid stores are not.
4. Stick to your budget. Use the price table above.

Also, think about colour before you buy. My fall 2026 colour trends guide helps you choose a shade you will wear again. For more shopping guides, browse my fashion section.

Who is Elie Saab?

Elie Saab is a Lebanese couture house founded in Beirut in 1982. According to FashionUnited, he was one of the first international designers from outside France to show on the official Paris Haute Couture calendar.

In addition, the house is famous for evening gowns, lace and embroidery. For the H&M launch, Saab said the collection is made for everyone who admires the world of Elie Saab. The campaign stars the model Imaan Hammam and was shot in the streets of Paris, reports Grazia Middle East.

My low-cost look for the Elie Saab release date

Before launch day, I put together an Elie Saab-style look in Madrid with clothes that already existed: a long gradient sequin dress, thin gold sandals and a small clutch. Of course, it is my own take, with the AI label on, as always.

Meanwhile, the interior photo above is the day version: a black blazer with lace, an ivory silk shirt and gold slingbacks. In short, the mood costs less than the real pieces. Therefore, now that the prices are out, you can decide which piece is worth it.

See Natalia in action every day on Instagram (@natt.alia2007) — new looks, real Madrid locations and the AI process behind it all.

Frequently Asked Questions

What is the H&M Elie Saab release date?

Thursday 22 October 2026. The collection is on sale in a selection of H&M stores around the world and online. H&M has not announced the list of stores.

How much is H&M x Elie Saab?

Official prices on hm.com/es go from €29.99 to €399. The sequin bandeau dress costs €249, the sequin blazer €299 and the lace gloves €69.99.

Does H&M x Elie Saab include menswear?

Yes. It is the first time Elie Saab designs menswear. The Spanish website lists a silk jacquard tie, a cufflink set, a tuxedo shirt and jacquard pyjamas.

Can I buy H&M x Elie Saab online in Spain?

Yes. The collection is listed on hm.com/es, with 50 products and prices in euros. Check your size early on launch day.

Who is the face of the H&M x Elie Saab campaign?

The model Imaan Hammam fronts the campaign, which was shot in the streets of Paris, according to Grazia Middle East and Arab News.