Perchia
One real piece a day, in an AI fashion app. Shop it, or see it on you.
The fashion app by Natalia Johansson. Every day she wears one real piece from a real store — try it on Natalia, or on your own photo.
iPhone & iPad · iOS 17+ · English & Spanish · Free to try · No account needed · Only available in Europe
BizWeekly
“Perchia combines AI virtual try-on technology with wardrobe styling, bringing shoppable fashion directly to users across Europe.”
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What is Natalia wearing today — and how would it look on you?
Perchia is the fashion app by Natalia Johansson, the AI fashion model from Madrid. Every day she wears one real piece from a real store: that is Today’s inspo. You see the look, the brand, the price and the shop — and the last four inspos stay right below it.
Like it? Shop this piece in one tap, or try it on: on Natalia, or on your own full-body photo. Every generated image is labelled as AI-generated, and buying always happens in the store’s own site.
See it on you, not on a model.
Take a photo of yourself in the app — or pick one from your library — and Perchia dresses you in the piece of the day, or in any look you put together from the shop and your closet. Or see it on Natalia first: your call, every time.
See it in action
What Perchia, the AI Fashion App, Does
How the AI Fashion App Works
Open Perchia and the look of the day is already there. To try it on, Perchia asks for your permission, then sends the piece and your photo through our server to its AI image provider (Google Gemini) and returns one full-body preview — created for that moment and never stored on our servers. Ten free generations to start, then simple credit packs. Previews are AI-generated: colours and fit are approximate.
Privacy policyHow does Perchia work, and what does it cost?
Perchia is free to download and starts with ten free try-on generations. These are the answers people ask for most before installing it: how the try-on works, what it costs, which stores are inside, what happens to your photo and who is behind the app.
How does the AI try-on work?
Perchia takes the piece of the day and one full-body photo of you, and returns a single AI-generated preview of you wearing it. The photo is checked on your device first, then sent once, over an encrypted connection, to our server and its image provider, Google Gemini. The result comes back in seconds and is labelled as AI-generated. Colours and fit are a style preview, not a sizing tool.
What does Perchia cost?
Downloading Perchia is free, and every install starts with ten free generations. Seeing the piece of the day is always free. Trying a piece on Natalia costs one generation; trying it on your own photo costs two. When you run out, you buy a one-time pack: 50 generations for 4.99 €, 100 for 9.99 € or 200 for 19.99 €. There is no subscription, nothing auto-renews, and a failed generation is never charged.
Which stores and brands are in Perchia?
Perchia lists more than 10,000 real pieces from 16 real stores, including Desigual, Quiksilver, Roxy, Fabletics, About You, Caprice, Fiorella Rubino, Ysabel Mora and Ulanka. Every piece shows its brand, its store and its current price. Buying always happens on the store’s own website, so Perchia never handles your payment or your address. Perchia may earn a commission from qualifying purchases, at no cost to you.
Is my photo safe?
Yes. Perchia has no accounts and no sign-up, so it never asks for your name, email or password. Your closet, your saved looks and your photos stay on your iPhone. A photo leaves the device only when you ask for a try-on, is used only to create that image, and is not stored on our servers afterwards. Perchia does not sell data, does not use your photos to train models, shows no third-party ads and does not track you across other apps. The full details are in the privacy policy.
Who makes Perchia?
Perchia is made in Madrid, Spain, by Victor Ramirez Moreno, the creator and editor of Natalia Johansson, the AI fashion model who wears the piece of the day. Natalia is a character generated with artificial intelligence; every photo of her, in the app and on this site, is AI-generated and labelled as such. Victor answers support and press requests at natal-ia@outlook.com, and the terms of use are public.
Where is Perchia available?
Perchia runs on iPhone and iPad with iOS 17 or later, in English and Spanish, following your device language. It is available on the Apple App Store in the European Union, Norway and Iceland. There is no Android version yet. The app supports larger text sizes and VoiceOver.